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Privacy Policy

   
The Happy Place is committed to protecting the privacy of all our consumers. Our privacy policy intends to provide our consumers with a safe and secure online shopping experience. This privacy policy protects consumers providing information through the website and is not intended to protect business information. Your continued use of our website or any purchase of our products in any one of our stores constitutes your acknowledgment and understanding of, and agreement with, our Terms and Conditions and this Privacy Policy.

Application

This Privacy Policy applies to personal data collected, used, disclosed (including transferred out of Singapore), and otherwise processed (collectively, "processed") by our website or any one of our stores. Such personal data will be processed by local data protection legislation, its associated regulations and subsidiary legislation, and guidelines issued by the local data protection regulator.

Personal Data

When you create or manage an account with The Happy Place, and/or sign up for a loyalty program, we collect the following information from you:
  • Name;
  • Mailing address(es);
  • Telephone number(s);
  • Email address(es);
  • Date and month of birth;
  • Gender;
  • Nationality;
  • Current occupation;
  • Marketing preferences;
  • Answers you provide to security questions (e.g. mother's maiden name, pet's name);
  • Payment information and transaction details;
  • Aggregated site statistics data;
Any other information you choose to provide to us, or that we may collect about you through your interactions with our website.

We will indicate if the collection and provision of certain categories of personal data is mandatory. For any such categories, we may not be able to provide you with access to certain features of our website or order any products if you do not provide us with the required information.

Your Personal data is collected when you:

  • Register a user account with our website or if you participate in our loyalty program];
  • Request services from us such as subscribing to our newsletter or mailing lists for post or phone updates;
  • Fill in any forms on our website;
  • Submit a CV, job application, or any comment, question, or feedback to us, or contact or correspond with us in any way; and
  • Make purchases of goods or services through our website.
  • Submit a review for any item on our website, which may include photographs you upload or any other personal particulars you voluntarily provide.
Your personal data will be used for the following purposes:
  • To facilitate your access to our website or (if applicable) the creation of your user account with our website;
  • To process your participation in our loyalty programs;
  • To evaluate your website preferences and for the maintenance of the website;
  • To evaluate and manage your online job application (if applicable);
  • To send you updates via email, post, or telephone where appropriate;
  • To answer your queries, respond to your comments and feedback, or provide you with assistance in any other way;
  • To enable you to participate in and to receive information regarding our loyalty program (if applicable);
  • To facilitate purchases of goods and services both offline and online.
  • To identify the causes of problems arising at web servers and to resolve these problems;
  • To improve the content of the website;
  • To customize the content of the website and our emails to suit your individual interests or purposes and selectively display best-matched pages to you;
  • To utilize your browsing history on the website for demographic research; and
  • To obtain analytical data of web visitors and aggregated website visitation statistics which are anonymous in nature.
  • To provide other customers with product advice on what items may look like when purchased or worn
  • To improve the customer experience of our products via reviews and recommendations
  • To promote our products or services on our Platforms
Please remember that any information that you disclose for the purposes set out above is not private and may be viewed (and potentially shared) on The Happy Place's Platforms and beyond. We kindly request that you do not send us any sensitive information pertaining to yourself or to others.

We do not sell or trade your personal data to external parties. However to provide the above services to you, we may share your data with the following entities:

  • Companies involved in running our loyalty program (if you participate in the program)
  • Professional service providers, such as marketing agencies, and 3rd party platform providers, who help us to run our business.
  • Companies approved by you, such as social media sites (if you choose to link your account to us); and
  • Law enforcement and fraud prevention agencies or anybody required by law.
We may also disclose or transfer personal data as otherwise permitted or required by law, including for compliance with regulations on anti-money laundering and countering the financing of terrorism. We may also disclose your information to a third party in connection with a proposed or actual business transaction, such as a corporate reorganisation, merger or acquisition, or the sale of some or all of our business or assets (including in connection with a bankruptcy proceeding) We will require that the information recipient agree to protect the privacy of your information in a manner that is consistent with this Policy. This could include all of your information relevant to the business being acquired.

Your Privacy

We will not divulge your personal information, email address, credit card information to any third parties site without your permission, unless you have requested or authorized us to do so. We do not sell your personal information to any third parties site for any reason. Your personal information may however, be shared with third parties to complete a transaction that you have authorised us to do so. 


Marketing

If you have joined our mailing list, you will receive occasional updates with the latest products and special offers from The Happy Place. In addition, you will also have the opportunity to receive such updates and offers from third-party sites that are in collaboration with The Happy Place.

All members of The Happy Place have the option of opting out of receiving such updates. You can click on the unsubscribe link sent in the mailers.

Request for Deletion of Personal Data

In the event that you would like to request for deletion of your account, you may submit your request to us at  hello@thehappyplace.sg. Please note that the deletion of your account with us will not automatically delete the personal data held about you.

If you would like to request that we delete all personal data along with the deletion of your account, please get in touch with us at  hello@thehappyplace.sg. Please allow thirty (30) working days for your request to be processed. Our ability to comply with your deletion request is subject to any applicable legal or other requirements to maintain certain records of your personal data. Please note that the deletion of your personal data from our database will result in us not being able to provide you with the products or services that you have requested from us.

Website Cookies

Some of the information that we collect will not personally identify you but will instead track your use of our website so that we can better understand how our website is used by end users and in turn enhance and improve your experience in using our website. This information can be obtained through the use of cookies. Cookies are a small data file transferred to your device that recognises and identifies your device and allows your device to 'remember' information from our website for future use. 

We may collect technical information from your web browser or mobile device or your use of our services through a web browser or mobile device, for example, location data and certain characteristics of, and performance data about your device, carrier/operating system including device and connection type and IP address. Unless you have elected to remain anonymous through your device and/or the web browser, the above-mentioned information may be collected and used by us automatically through your use of our website.

Additionally, we may share non-personally identifiable information with third parties, such as location data, advertising identifiers, or a cryptographic hash of a common account identifier (such as an email address), to facilitate the display of targeted advertising.

You have a number of options to control or limit how we and our partners use cookies and similar technologies, including for advertising.

Although most browsers and devices accept cookies by default, their settings usually allow you to clear or decline cookies. If you disable cookies, however, some of the features of our website may not function properly.

To prevent your data from being used by Google Analytics, you can install Google’s opt-out browser add-on by visiting  https://tools.google.com/dlpage/gaoptout.

To opt out of ads on Facebook, Pinterest, or Google that are targeted to your interests, use your Facebook, Pinterest, or Google Ads settings.

If you are using your mobile device, check your mobile device for settings that control ads based on your interactions with the applications on your device. For example, on your iOS device, enable the “Limit Ad Tracking” setting, and on your Android device, enable the “Opt out of Ads Personalization” setting.

Our websites do not respond to Do Not Track signals because we do not track our users over time and across third-party websites to provide targeted advertising. However, we believe that you should have a choice regarding interest-based ads served by our partners, which is why we outline the options available to you above.

Links to Third Party Websites

The website may contain links to other third-party websites and microsites, whose privacy practices may differ from those of ours. If you submit personal data to any of those sites, your personal data is not subject to this Privacy Policy. We are not responsible for the security or privacy of any information collected on such websites and microsites.

We encourage you to review the privacy policy of any website you visit. By clicking on or activating such links and leaving our website, we can no longer exercise control over any personal data that you give to any other entity after leaving our website. Any access to such other third-party websites is therefore entirely at your own risk.

Retention of Personal Data

Unless you have exercised your right to withdraw your consent, we will retain your Personal Data for as long as it is necessary for our legitimate business purposes, as well as our legal and financial obligations.

When your personal data in our possession is no longer required for the purpose it was collected for or any of our legitimate business or legal purposes, we will exercise measures to ensure that your personal data is either destroyed or anonymized.

Protecting your Security

We take reasonable precautions to protect your information and process it securely. Such measures include, but are not limited to passwords, firewalls, and other standardized industry practices. Where you have chosen a password to access our website, you are responsible for keeping your password confidential. Do not share your password with anyone. However, no method of transmission over the internet, or electronic storage, is 100% secure and we cannot be held liable for any loss you may suffer for unauthorized access or loss of any data provided to our website. Nevertheless, we strive to protect the security of your information and are constantly reviewing and enhancing our information security measures. We may, but are not obliged to, post a notice on our website if a security breach occurs, or send an email to you at the email address you have provided to us in these circumstances.

Your personal information provided by you may be used to conduct appropriate anti-fraud checks. If requested by a credit reference or fraud prevention agency, your personal information may be disclosed.

Amendments

We reserve the right to amend this Privacy Policy at any time. The Effective Date stated below indicates the last time this Privacy Policy was materially revised. Any changes we may make to this Privacy Policy in the future will be posted on our website. You are encouraged to review this page periodically to see any updates or changes to our Privacy Policy. 

Contact Us

If you require any clarifications, kindly send us an email at  hello@thehappyplace.sg.

Last Updated 10 May 2024